October 22, 2014


GreenLaw: A Safer, Cleaner Georgia

Giving the Environment Its Day In Court

GreenLaw is one of two Georgia nonprofit law firms fighting to protect the state’s environmental health and future. A summer-long collaboration with Good Thinking launched Oct. 21, 2014 with an integrated public information campaign designed to raise public awareness and financial support.

Good Thinking created a new website, two PSAs (video and stop-motion animation), information graphics, a library of original photography, revised brand standards, editorial content and eye-catching social media tools. More than 25 people worked on the Good Thinking team, contributing more than 1,250 hours of time and talent. The fair market value of this donation was $180,000.

One of the PSA spots included the music of R.E.M. and the stop-motion animation of Chris Sickels of Red Nose Studio, led by Chris Sickels, a nationally recognized illustrator and animated story-teller. Primal Screen of Atlanta handled post-production, sound design and SFX for the spot.

The 30-second stop-motion animated spot featured a classic “David vs. Goliath” allegory to demonstrate how one person’s courage to stand up and fight back could change our environmental future.

GreenLaw PSA from Daniel Skrok on Vimeo.

Our work for GreenLaw will continue throughout 2015.

Category: Branding, Collateral, Photography, Video, Web