change the world one story at a time.

The most compelling stories are often hidden. They take time and resources to discover, and they possess incredible value. Great storytelling fosters connections that motivates great impact. Compelling stories turn casual strangers into intimate supporters.

Good Thinking helps social good organizations find, produce, and broadcast those stories. We reveal the invisible. We go beyond the boardroom, beyond strategies and plans, to places where social good is happening. We listen, document, and connect. We translate what we learn into design, motion, and sound. We invite supporters to step out of the audience and become participants. We believe that their stories are our stories, and stories can change the world.

we are good thinking

We are designers, writers, musicians, developers, illustrators, journalists, videographers, fine artists, photographers, and professors. We are parents, caregivers, grandparents, recent college grads, and holders of advanced degrees. We are a collective of experienced creatives who share a commitment to support our communities. We are multidisciplinary, flexible, and resourceful in ways that traditional agencies are not.

The Kendeda Building for Innovative Sustainable Design at Georgia Tech

NEA Foundation: 50 Years, 50 More

AHIMSA House

Pro Bono Legal Services with the State Bar of Georgia

Southern Center for Human Rights

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we are partners.

good thinking makes your story theirs.

If you are a social good organization who needs to tell a better story, revitalize your brand, or elevate your impact, we want to help.

If you’re a creative professional who wants to use your skill and talent to make a direct impact, we want to hear from you.