Loading Content...

Design For Good

Work With Impact

Client Stories

GTA_Appleseed_JudgePhipps3 View Detail

GA Appleseed: Justice at Our Core

A Powerful Voice for the Marginalized Georgia Appleseed seeks a Georgia where the voices of the poor, the children and the marginalized are heard and where injustices that no one should endure are resolved. Good Thinking began work for Georgia Appleseed …

View Project
RMH-Featured View Detail

ARMHC: Let’s Build a New House

ARMHC: A New Sanctuary for Families in Pain Since 1979 Atlanta Ronald McDonald House Charities (ARMHC) has provided sanctuary to more than 40,000 families from across the Southeast. These families are attending to the needs of their ill and injured …

View Project
GL_THREE View Detail

GreenLaw: A Safer, Cleaner Georgia

Giving the Environment Its Day In Court GreenLaw is one of two Georgia nonprofit law firms fighting to protect the state’s environmental health and future. A summer-long collaboration with Good Thinking launched Oct. 21, 2014 with an integrated public information campaign …

View Project
nickB_120719_8163 View Detail

City of Refuge: Where Good Works

A Place of Hope The City of Refuge is 25-year-old organization dedicated that provides more than 11 unique social services to some of the most disadvantage populations in Metro Atlanta. Their six-acre campus two miles west of the Georgia Dome …

View Project
SCHR-Featured View Detail

SCHR: The Fight for Equal Protection

Leading the Cause of Social Justice Southern Center for Human Rights (SCHR) is a 40-year-old nonprofit law firm and advocacy organization representing individuals in the cause of social justice. Among its areas of focus are unfair sentencing, inmate rights and death …

View Project
INTRO_B View Detail

Dreamers: A Promise to Children

Keeping a Long Term Promise In 2001, 60 second graders at A.D. Williams Elementary School were “adopted” by two local churches to mentored and supported throughout their primary and secondary education. Though their original school closed and the student dispersed to …

View Project

Let’s start by adding compassion and kindness and see where that takes us.

Matthew Rollins, Creative Director/Partner Iconologic/Atlanta

About Us

Who We Are


Proven Process

Strategic. Creative. Effective.

Our process allows Good Thinking volunteers and stipend-paid alumni to maximize their skills and not waste precious time or money. Our process is simple:

  • Define the communications objective through research and audits.
  • Define the client’s target audiences.
  • Develop written and visual stories and messages that resonate with those audiences.
  • Define the communications media to amplify those messages.
  • Write a Creative Brief that defines objectives, scope and costs.
  • Develop and implement the strategies with the appropriate tools with a defined schedule.
  • Launch the new communications package to achieve the greatest impact.
  • Draft a Communications Plan that will maintain brand clarity, unity and affordable transmission for years to come.

Enduring Impact

Make It Count

Good Thinking has two goals: First, to make an enduring, positive social impact;and second, to demonstrate the power of professional creative communications.

To accomplish these goals, we offer our services either pro bono or quid pro quo through a steep discount. We conduct our work through clear strategies, defined goals, and a finite deliverables that can be accomplished within two to four months.

We define the challenge and recommend the most cost-effective solution. We do not permit scope creep. We insist the client be at the table to make decisions in order to keep the project on- target and schedule. If a someone needs final approval, he or she must attend meetings. No exceptions. We aim to serve, but we insist on full participation in the process.

To date, we have served these respected nonprofit organizations: City of Refuge, Southern Center for Human Rights, Atlanta Ronald McDonald House Charities, GreenLaw and Georgia Appleseed Center for Law. We welcome volunteers from across the creative spectrum. We invite executive directors of any Georgia nonprofit serving the social justice or social welfare of Georgians to contact us to determine if what we do can work for your organization.


Force Multiplier

We Are a Force Multiplier

Good Thinking helps other nonprofits better do what they do with effective communications strategies and tools.

Too many nonprofit organizations make communication of their goals, accomplishments and services secondary to the work they do. We believe nonprofits live or die by the effectiveness of their ability to communicate their work with volunteers, donors, advocates and, mostly, those whom they endeavor to change through persuasion and alternative solutions. All nonprofits need professional communications services. But few can afford it. Good Thinking addresses the need with a financially affordable model.

We recruit volunteers across the creative spectrum (graphic design, advertising, photography, illustration, animation, film production, music, web design, copy writing, etc.) and apply the experience, skills and talent to defined project needs. We offer our services pro bono or at a steep discount. In either case, we give our clients a tremendous return on their investment of time, trust and/or money.

Good Thinking is a force multiplier and we believe design can change anything. And we prove it.

Leadership Team

Porter-crop-webMatt Porter, President

Matt is a writer and creative consultant who lives in Atlanta with his partner of 19 years, George. A graduate of Druid Hills High in Atlanta, Georgetown University and the Poynter Institute for Media Studies, he began his career at Manning Selvage & Lee/Atlanta. Moving to New York, Matt began his career as a writer in branding for Lippincott & Margulies and, later, Bright & Associates a Chiat/Day company. After a year in Bangkok at Saatchi & Saatchi, he returned to join Wages Design/Atlanta. In 1997 he opened PorterWrite Design Consulting. As a contributing editor to Communication Arts Magazine, managing editor of Neenah Paper’s online magazine Against the Grain, a columnist for ArtsATL online and content consultant to numerous branding concerns, Matt is a skilled design journalist. He is a co-founder of Good Thinking.


Nakita Pope, Secretary

Nakita Pope is owner of Branding Chicks, a creative-driven strategic branding firm that specializes in marketing of woman-owned businesses. Over the past 15 years, Nakita has worked with businesses large and small as a graphic designer, marketer, professor, and brand expert. She currently serves as an advertising strategy and design professor at The Creative Circus. Nakita combines her business acumen, knowledge of the female market and results-driven approach to everything that she does. She attended Hampton University in Hampton, Virginia, where she obtained a B.A. in Graphic Design, and then went on the attend the Portfolio Center in Atlanta, GA. Her can-do, positive, engaging and positive personality has brought great value to every every project Good Thinking engages.

00481-0066_Edit_BWJane Grimmett, Treasurer

Jane is CFO and a principal at Primal Screen of Atlanta. Before Primal Screen’s founding, Jane was well-entrenched in the New York print design world, working for such esteemed firms as Bloomingdales, Workman Publishing, Lord & Taylor and M&Co. Today, she trusts others with the design, while they trust her with the money – and the legal and human resource aspects of running the business. Jane’s business experience, financial insight and firm belief in careful, deliberate, sustainable growth has made Good Thinking a viable, enduring social enterprise.She is a co-founder of Good Thinking Atlanta.

00481-0030_Edit_BWDoug Grimmett, Board Member

Doug is President and Founder of Primal Screen of Atlanta and brings more than twenty years’ experience in design for motion media. He has received more than 200 national and international awards in advertising, design and broadcast. Doug’s has an affinity for children’s entertainment brands and has directed large projects for such famous media companies as Nickelodeon, Disney, Cartoon Network and Boomerang. He is past-president of AIGA Atlanta, an AIGA Fellow and a frequent lecturer on the the future of children’s media and design. Doug’s leadership, business experience, creative skills and passion for positive, enduring social change lends Good Thinking the intellect and ballast that has helped make our organization perhaps Atlanta’s most successful nonprofit creative service social enterprise. He is a co-founder of Good Thinking.

Vicki Strull, Board Member

Vicki Strull is owner of Strull Design, respected branding and design studio with more than two decades of credits in effective creative communication. She has served Good Thinking projects in a wide variety of ways, including senior advisor and co-captain of its project for Atlanta Ronald McDonald House Charities. Raised in Louisville, in 1990 she graduated Cum Laude from the University of Pennsylvania and continued study Portfolio Center. Vicki served respected designers Russ Ramage and Bill Grant at Design!, in Dalton, GA, as a designer on projects for Interface and its subsidiaries
 —Interface Flooring Systems, Prince Street and Bentley. She brings to Good Thinking a level of enthusiasm and can-do which has inspired her fellow board members and made Good Thinking a viable social enterprise.

Roberts-crop-webKathi Roberts, Board Member

For more than 30 years, Kathi Roberts has gained acclaim and respect as one of Atlanta’s leading brand designers, serving hundreds of corporation and nonprofits over her career. She lives in Decatur with husband Jerry and is mother of Hill Brown. A graduate of Atlanta College of Art, she is past-president of AIGA Atlanta. Kathi has served as Creative Director and advisor on numerous Good Thinking projects: Southern Center for Human Rights, Atlanta Ronald McDonald House and Georgia Appleseed. Kathi’s remarkable spirit, dedication to social action and fathomless capacity for hard work and fine design has helped make Good Thinking the kind of organization that inspires the best of every volunteer, no matter their She is a co-founder of Good Thinking.

Dan Skrok, Board Member

A native of Niagara Falls, NY Daniel Skrok helped lead the successful collaboration with 12 other Good Thinking volunteers for our work with GreenLaw, a center for environmental justice in 2014. Daniel’s multi-disciplinary creative skills were evident in his design and art direction of one of two short films created for this project, as well as the detailed brand standards guide he created for the client. Daniel moved to Atlanta in 2013 after receiving his MFA in Computer Graphics Design from Rochester Institute of Technology in Rochester, NY.  His thesis project, Perception of Poverty, captured the attention of the Good Thinking board from the moment we met him. This four-minute film focuses on the three essential human needs, food, clothing and shelter, treating the subject of poverty in a manner that reshapes the way people think about the reality of the disadvantaged. The film’s austere, respectful, and quiet restraint utilize the latest multi-sensory technology to transform everyday objects such as cardboard shipping boxes, dress shirts and a plate of fresh artisan bread into symbols of how the poor view reality. The project is a clear demonstration of Daniel’s facility across multiple creative disciplines including art direction, graphic design, branding, transmedia storytelling, narration, cinematography and motion graphics. What no one can “see” is the fact that in his debut of Perception of Poverty, the multi-sensory installation included realistic fragrances, which fully immersed viewers with compelling visuals, powerful messaging while simultaneous integrating scent, ultimately creating a link in time that resides with the viewer. Daniel joined Eric Mower + Associates [Advertising] in 2013 where he served as an Interactive Art Director. He recently took a new position at You42 [Music & Entertainment] where he serves as an Interactive Graphic Designer. He and his wife are looking for a house in Atlanta and plan to start their family here. His creative talents and skills are a tremendous asset to Good Thinking Atlanta.


Terry Combahee, Board Member

A native of Charleston, SC, Terry Combahee helped lead the successful collaboration with other board members for Good Thinking’s work for the Atlanta Ronald McDonald House in 2014. Terry brings a wealth of creative direction and design experience to our leadership. A graduate of the University of South Carolina with a degree in journalism, Terry began his career in 1992 as a senior graphic designer with Atlanta’s [Don] Trousdell Design, learning from the “Don” of Atlanta graphic design until 1997. After a brief stop-over J. Walter Thompson [Advertising] Atlanta, Terry and zero partners formed Whitespace Design where he served as Creative Director leading development of brand creative and strategy across every conceivable platform, including advertising, direct mail, print design, brand identity, packaging, sales support, newsletter design, tradeshow design, interactive design and website design. In 2010 Terry became Senior Manager of Creative and Publications for the Atlanta Hawks and Philips Arena. In 2014 he left the Hawks to start up his own company, Combahee Creative. He joined the Good Thinking board in 2015. Terry’s experience, insight, and succinct, cogent advice have been invaluable to the growth of our organization’s leadership. He lives in Atlanta’s Brookhaven neighborhood with his wife [Jackie], a residential real estate professional. They have one son, [Justin], a proud and recent graduate of the University of Virginia in Charlottesville. His current clients include Atlanta Ronald McDonald House which retained him to lead their communications program at the conclusion of Good Thinking Atlanta’s work in 2014, pH Wine Merchant located in Peachtree Hills and the American Canoe Association.

CVick croppedCarol Vick, Board Advisor

Carol Vick is one of Atlanta’s most respected and best connected advocated of superior creative talent. Born in California but raised in Florida, she came to Atlanta more than 30 years ago and is a co-founder of Creative Circus. She is a graduate of Choctawhatchee High School in Fort Walton Beach and attended Cypress College in Orange County with advanced study at the Atlanta College of Art. She is a member of EPIC/Chicago, serves on The Creative Circus Advisory Board. As a founding board member of Good Thinking Atlanta, Carol has brought to Good Thinking its most experienced and passionate volunteers and leaders. In the summer of 2014 she moved to northern California with her husband but she remains a key advisor and a source of talent, knowledge and inspiration to us. No matter where she lives, she will always be a critical part of the Good Thinking family.

Totonchi-crop-webSara Totonchi, Board Advisor

Sara Totonchi is the Executive Director of the Southern Center for Human Rights (SCHR). Good Thinking served under Sara’s leadership of the SCHR project in 2013.  Sara leads this nonprofit law firm that provides legal representation to people facing the death penalty, challenges human rights violations in prisons and jails, seeks through litigation and advocacy to improve legal representation for poor people accused of crimes, and advocates for criminal justice system reforms on behalf of those affected by the system in the Southern United States.  Sara and her family immigrated to the United States when she was a child, settling in Chicago. She is a graduate of Berry College in Rome, Georgia. Prior to joining SCHR, Sara worked at the Georgia Commission on Family Violence, an organization that employs a coordinated community response to end intimate partner violence. She serves as a Board Advisor.

Jon BridgesJon Bridges, Board Advisor

Jon is Vice President, Customer Experience at Chick-fil-A. He is a graduate of the University of Georgia, has earned his master’s in marketing from Georgia State University, and has attended the Advanced Management Program at Harvard Business School. Good Thinking served under Jon’s leadership of the City of Refuge project in 2012. Jon’s experience and advice has been invaluable to Good Thinking and we are grateful for it. In early 2013, when we were struggling to find means of financial support in order to make Good Thinking a viable social enterprise, Jon’s simple and direct advice led us to switch tactics and find success. “Work through the boards of those nonprofits you hope to serve,” he suggested. “That is where you will find the commitment and resources needed to fund and sustain the valuable work you do.” We followed his advice — and we are now economically self-sustaining.

Ben Friedman HeadshotBen Friedman, Board Advisor

Since 2000, Ben Friedman has served as partner at Iconologic, a widely respected full-service brand design firm with wide range of local and international client. He attended Georgia Tech where he studied business management in MIS and IT. Friedman and his wife Lea, a graphic designer, live in Atlanta with their son, Andrew and daughter, Caroline. Ben directs Iconologic’s technological operations and management, as well as all interactive strategy and programming. As a past-president of AIGA Atlanta and current board member of the Museum of Design Atlanta (MODA), Ben is perhaps Atlanta’s most ardent supporter of the power of effective creative communication. Ben’s taught at Portfolio Center and develop curriculum at other design communications schools. Ben’s greatest gift is his capacity to listen, synthesize and then deliver cogent, practical advice. It was his advice that lead Good Thinking to alter its business model from full pro bono to a quid pro quo, sliding scale social benefit enterprise. He can turn two hours of talk into three actionable bullet points like no other person serving our organization.

MRollins croppedMatt Rollins, Board Advisor

Matt Rollins is partner and creative director at Iconologic where he leads the company’s talented team of designers, brand story tellers and system integrators for such clients as The Coca-Cola Company, International Olympic Committee, Paramount Pictures, Visa and Volkswagen. Matt has been involved in the Olympic movement for over a decade, serving as design director for the Torino 2006 Winter Olympic Games and directing an array of sponsorship campaigns. His local clients include Atlanta Beltline, Atlanta Community Food Bank, Georgia Department of Economic Development, and Literacy Alliance of Metro Atlanta. Matt serves the Boards of The Creative Circus, Good Thinking and Waldorf School of Atlanta. He is a graduate of Roanoke College and Portfolio Center.He is a founding board member of Good Thinking Atlanta and is a source of wisdom, design knowledge and succinct, actionable advice. We are grateful to have him on our advisory board.

Jerry picJerry Burns, Board Advisor

Jerry is the retired founder and creative director of StudioBurns of Atlanta. He is a founding board member of Good Thinking Atlanta and regarded as one of the accomplished and respected Atlanta photographers of the past 30 years. He studied and taught at the Art Institute of Atlanta and has served the Atlanta design community in many capacities, including past board member of AIGA Atlanta. Jerry retired from Studio Burns in 2014 and moved with wife Deb to North Carolina but continues to be a source of inspiration and advice to Good Thinking, and especially our pool of volunteer photographers. He is only a phone call away.

Volunteer Team

Angela Mitchell Aquino
Function Design
GreenLaw Project Manager

Artem Nazarov
Nazarov Photography
SCHR, GreenLaw Images

Brian Merwin
Brian Merwin Photography
GA Appleseed, GTA images

Briana Crawford
West Georgia Univeristy Graduation
SCHR Intern

Bryan Condra
Bryan Condra Design
Dreamers, Senior Designer
Chelsie Niemam
9 Alchemies
City of Refuge Designer

Chris Sickels
Red Nose Studios
GreenLaw Animated PSA

Ciara Cordasco
Primal Screen
City of Refuge Designer

Daniel Skrok
Daniel Skrok Design
Greenlaw, PSA Director, Designer

Denise Brown
Design Brown Designs
SCHR, City of Refuge, Designer

Doug Grimett
Primal Screen, Co-Founder
CityofRefuge, GreenLaw, GA Appleseed

Drea Besch
Drea Besch Productions
Families First, Project Mgr

Eden Landow
Eden Landow Writer
GreenLaw, copy editor

Liz Leveille
Liz Leveille Design
City of Refuge, GA Appleseed, Designer

Frank Rauss
Rider Designed
I Had a Dream, GTA Website, Sr. Designer

Greg Hughes
Greg Huges Design
City of Refuge. Brochure Designer

Hartmut Jordan
I Had a Dream, Sr. Designer

Jaime Williams
Beaker + Flask Creative
Co R, SCHR, GTA, Web Design

Jim Newbury
Tin Roof Marketing
GreenLaw, Creative Director

Jimmy Gilmore
Fluid Films
GTA, City of Refuge, Film Maker

Kathi Roberts
Roberts Design
SCHR, GA Appleseed, Identity Design

Lennie & Kevin Mowris
GreenLaw, GA Appleseed, Web Design

Marc Chubb
Moorehouse School of Music
GA Appleseed, Music Composer

Margaret Anthony
Margaret Anthony Writer
SCHR, writer

Mark Andresen
Andresen Illustration
C of R, SCHR, design/illustration

Matt Berger
Berger Creative
GreenLaw, PSA script writer

Matthew Porter
PorterWrite Design Consulting
GA Appleseed, Film Production

Maxey Andress
Maxey Andress Brand Consulting
City of Refuge Creative Director

Nakita Pope
Branding Chicks, Creative Circus
SCHR, Project Director

Neil Fried
Neil Fried Productions
GA Appleseed, Film Director

Nick Burchelle
Nick Burchelle Photography
C of R, Senior Photographer

Paul Korel
Paul Korel Creative
GA Appleseed, Writer

Robin Salter
Farmhouse Design
SCHR, copy editor

Ramona Mills
Ramona Mills Creative
Familes First, Project Mgr

Sarah Lawrence
Sarah Lawrence Design
GreenLaw, GA Appleseed, Designer

Spencer Bigum
I Had a Dream, Designer

Symone Walker
Fearfully & Wonderfully Made Photography
ARMHC, GreenLaw, photographer

Teela Cunningham
C of R, desinger, identity

Terry Combahee
Combahee Creative
ARMCH, GA Appleseed

Tiffani Spann
Tiffani Spann Design
Families First, Designer

Vicki Strull
Vicki Strull Design


Our Purpose

Goals & Qualifications



Do Rewarding Work

Good Thinking projects make a direct, enduring impact on our community because we help other nonprofits better do what they do. But your Good Thinking experience may also benefit your personally. Your contribution will be valued. Your dedication will be required.

Your passion will be rewarded. It can lead to personal and professional growth. It can lead to collaborations on new projects with your new Good Thinking friends and associates. And it can lead to future paid client assignments from Good Thinking. If you have the determination, skill and heart for our work, the possibilities for rewards are limitless.



Building Networks for Good

People join Good Thinking to give back to our community. But they also come to build their professional connections and gain new experiences. The benefits you receive depend upon your level of commitment and engagement with Good Thinking leaders, peers and the clients we serve.

Good Thinking volunteers gain access to a growing network of Good Thinking alumni team members and opportunities for new collaboration and education. They more you put into your Good Thinking experience, the more you will get in return: new friendships, new experiences and opportunities for growth.



Volunteer Qualifications

Are you a talented story teller? We need you. Good Thinking seeks those with written, verbal and visual skills from the world of advertising, branding, graphic design, film, motion graphics, photography, illustration, animation, web development, copy writing, content management and, really, all the visual arts. We have one requirement of our volunteers: we need doers. We are equals and we learn from each other, no matter your age or level of experience. Interested? Please contact us.

Client Qualifications

Good Thinking seeks qualified nonprofits working in the area of social welfare services and social justice to improve the lives of citizens across Georgia, especially Metro Atlanta. Below are the qualities we look for in client partners:

  1. At least a five year track record of performance in social welfare or justice.
  2. An engaged and respected board of directors.
  3. A full-time staff of at least three.
  4. The financial means to produce the work we recommend.
  5. A willingness to pay a sliding-scale fee for the work Good Thinking undertakes, or …
  6. A commitment to seek from your benefactors a donation to Good Thinking to help us continue our work in the future.

We do not recommend work you cannot afford to produce. We do not require a financial contribution from the creative time we donate. But your project is funded in part by past donations to our organization. Your organization is encourage to “pay it forward” by supporting us at a level you can afford.

If you meet these qualifications, we want to meet you: Email us.

Follow Us


Join Good Thinking

Send Us a Message

Contact Us

Your Name (required)

Your Email (required)


Your Message