A Powerful Voice for the Marginalized Georgia Appleseed seeks a Georgia where the voices of the poor, the children and the marginalized are heard and where injustices that no one should endure are resolved. Good Thinking began work for Georgia Appleseed …View Project
ARMHC: A New Sanctuary for Families in Pain Since 1979 Atlanta Ronald McDonald House Charities (ARMHC) has provided sanctuary to more than 40,000 families from across the Southeast. These families are attending to the needs of their ill and injured …View Project
Giving the Environment Its Day In Court GreenLaw is one of two Georgia nonprofit law firms fighting to protect the state’s environmental health and future. A summer-long collaboration with Good Thinking launched Oct. 21, 2014 with an integrated public information campaign …View Project
A Place of Hope The City of Refuge is 25-year-old organization dedicated that provides more than 11 unique social services to some of the most disadvantage populations in Metro Atlanta. Their six-acre campus two miles west of the Georgia Dome …View Project
Leading the Cause of Social Justice Southern Center for Human Rights (SCHR) is a 40-year-old nonprofit law firm and advocacy organization representing individuals in the cause of social justice. Among its areas of focus are unfair sentencing, inmate rights and death …View Project
Keeping a Long Term Promise In 2001, 60 second graders at A.D. Williams Elementary School were “adopted” by two local churches to mentored and supported throughout their primary and secondary education. Though their original school closed and the student dispersed to …View Project
Who We Are
Good Thinking’s work process is not complex.
All experienced creative professionals know simple is not easy. The less complex a logo or page layout or website appears to a user the more work went into it to make it look that way. This takes time. And time is our more valuable asset and gift. We do not waste it.
To achieve the goals of any project, we assemble a team of professionals whose skills and experiences are well suited to the type of work the client-partner does. We investigate thoroughly. We organize brainstorming sessions and creative charrettes/workshops to explore the nature of nonprofit’s business, its intended audiences, and come up with creative ideas and media tactics that can deliver messages to audiences to foment desired outcomes.
Simple? Yes. Easy? No. Every case requires a combination of experience and youth, skills and talents, cross-disciplinary skills and specific expertise. We call upon new volunteers and offer alumni small stipend. Every team member is expected to show up at meetings and deliver their assigned tasks. Failure to do so hurts everyone—and those who cannot meet their commitments are politely asked to leave the team. Above all else, Good Thinking demands client-partners who are true collaborators. Those who participate must be empowered to make decisions without further approval. For some nonprofits, this level of commitment is not possible.
Good Thinking can help nonprofits at less cost because we demand much from our volunteers, our alumni, and our client-partners. Time is our most precious commodity. It is the gift we offer. We will not waste it.
Do work that matters. Do work you are proud of. Those two statements define Good Thinking’s values. If you share those values, we should collaborate.
To accomplish these goals, we draft clear strategies, defined concrete goals, and deliver a list of predetermined deliverables that will bring you organization the most impact for its communications investment. We work on an exchange rate of 2:1. For every dollar you raise to support your collaboration with Good Thinking, your organization will gain at least twice that in fair market value.
New logo? New brand standards? Special event materials? Branded advertising campaign? New website? Fresh visual and written content? Anniversary book or film? Social media strategy? We have the resources to accomplish those communication goals. We work with nonprofits to determine affordable budgets and reasonable scope. We apply our 2:1 value proposition to case. Suddenly, what once seemed impossible becomes doable. That’s Good Thinking.
Nonprofits live or die by the effectiveness of their communications. They need effective communications to raise money. They need it to recruit volunteers. They need it to inform audiences of capacity and services. All nonprofits need professional communications services, yet few can afford the best. Good Thinking offers a way that they can. Our financially affordable model provides creative services pro bono or at steep discount (50% or more) led by some of the most respected and experienced men and women in Atlanta.
Our minimum project engagement fee is $7,500. Sometimes, we supply part of those funds from our funding sources. More often, we work with the nonprofit partner to secure the funds through donors or their boards. We view our nonprofit partners not as client but as collaborators. Together, we define the need, refine the scope, and build a budget that will work.
Good Thinking makes this guarantee: for every dollar spent on your project, your organization will receive at minimum twice that value in professional services. $1 = $2. Twice as much effective communication. Twice as many media tools. Twice as much exposure and reach and an ROI few boards can turn down. That’s Good Thinking.
Matthew is a writer and consultant who lives in Morningside with his partner of 20 years, George Aguilar and their four dogs. A graduate of Druid Hills High, Georgetown University and Poynter Institute for Media Studies, he began his career at Manning Selvage & Lee/Atlanta. Moving to New York in 1987, Matt served at Lippincott & Margulies and, later, Bright & Associates Chiat/Day. He lived in Bangkok for one year while “working” for Saatchi & Saatchi. In 1992, he returned home to work with the legendary Bob Wage of Wages Design. “My last and best full time employer.” PorterWrite, a creative writing consulting company, opened in 1997. Matt is a contributing editor to CA Magazine, Neenah Paper’s Against the Grain, and Adobe Create. He co-founded Good Thinking in 2011.
Sarah Lawrence, Vice President
Nakita Pope is owner of Branding Chicks, a creative strategic branding firm specializing in marketing woman-owned businesses. Nakita has worked with businesses large and small as a graphic designer, marketer, professor, and brand expert. She is a professor of advertising strategy and design at The Creative Circus. She is a graduate of Hampton University in Hampton, Virginia, B.A. in Graphic Design, and Portfolio Center. Her can-do, positive, engaging personality is brought to every Good Thinking engagement.
Jane is CFO and principal at Primal Screen of Atlanta. Before Primal Screen’s founding, Jane served for many years in New York City’s print design world, working for such companies as Bloomingdales, Workman Publishing, Lord & Taylor and Tibor Kalman at M&Co. These days, she trusts others with design, while they trust her with money, legal, operational, and HR matters. She serves as Good Thinking’s treasure for the same reasons. Jane devotion to deliberate, sustainable growth has made Good Thinking a viable social enterprise. She co-founded Good Thinking in 2011.
Doug is President and Founder of Primal Screen of Atlanta. He brings to Good Thinking decades of experience in design for motion media, with more than 200 national and international awards to his credit. He has an affinity for children’s entertainment brands and bas directed hundreds of large projects for such media companies as Nickelodeon, Disney, Cartoon Network and Boomerang. He is past-president of AIGA Atlanta, an AIGA Fellow, and frequent lecturer on children’s media and design. He co-founded Good Thinking in 2011.
Vicki Strull is owner of Strull Design. She has more than two decades experience in design communication. With Good Thinking, she’s served in many ways, including senior designer for clients Atlanta Ronald McDonald House Charities, Southern Center for Human Rights, and All In! for Education Climate Change. A Louisville native, she is a 1991 Cum Laude graduate of University of Pennsylvania with continued study at Portfolio Center. She brings to Good Thinking a can-do spirit and a myriad of design skills and insights. She became a board member in 2014.
Kathi Roberts, Board Member
Kathi Roberts is Atlanta’s “Logo Queen” and the Southeast first AIGA Chapter Fellow. She’s a helluva a fella, gaining love, acclaim, and respect as one of Atlanta’s most visible, prolific, and generous designers while serving hundreds of corporation and nonprofits over her 30 year career. A graduate of Atlanta College of Art, she is past-president of AIGA Atlanta. She’s served as Creative Director for Good Thinking client Southern Center for Human Rights, Atlanta Ronald McDonald House, and Georgia Appleseed. She lives in Decatur with husband Jerry and the proud mother of one son, Hill Brown. She co-founded Good Thinking in 2011.
Dan Skrok is a relative newcomer to Atlanta but has already made his mark on its creative community. A native of Niagara Falls, Dan moved to Atlanta in 2013 after receiving his MFA in Computer Graphics Design from Rochester Institute of Technology in Rochester, NY. His thesis project, Perception of Poverty, captured the attention of the Good Thinking and led us to convince him to join our team and, later, board of directors. Dan’s facility across multiple creative disciplines enables him to “see” design solutions in many dimensions. On top of all that, he is a very kind and generous man who brings a lot of every Good Thinking assignment. Daniel joined Eric Mower + Associates [Advertising] in 2013 where he served as an Interactive Art Director. He recently took a new position at You42 [Music & Entertainment] where he serves as an Interactive Graphic Designer. He and wife Amanda live in Roswell where she teaches French to high school students. He joined the board in 2015.
Terry Combahee, Board Member
Terry Combahee has a rare design pedigree: he learned at the heel of “The Man,” Atlanta’s legendary Don Trousdale. Terry joined Good Thinking in 2014 to spearhead the effort for client Atlanta Ronald McDonald House. A Native of South Carolina, he brings more than 25 years experience in creative direction and design to our team. A graduate of the Univ of South Carolina, he began with Trousdale and later worked at A J. Walter Thompson Atlanta. Later, he began Whitespace Design leading development of brand creative and strategy across every conceivable media platform. He has skills in many design disciplines. In 2010, he became Director of Creative and Publications for the Atlanta Hawks and Philips Arena. In 2014 he opened Combahee Creative. He and his wife Jackie live in Brookhaven. They have one son, Justin, a recent graduate of UVA. He joined the board in 2014.
Carol Vick, Board Advisor
Carol Vick is among Atlanta’s most respected and connected advocate of superior creative talent. Born in California, raised in Florida, Carol came to Atlanta 30+ years ago. She is a co-founder of Creative Circus, a graduate of Choctawhatchee High School in Fort Walton Beach, and alumni of Cypress College in Orange County and the Atlanta College of Art. Carol has brought many of its most talented volunteers—several of whom have become board members. In 2014 she relocated to northern California with her husband. We expect her back soon. Meanwhile, she remains on our board, in our hearts, and in our texts. She continues to bring opportunity and talent to us. She co-founded Good Thinking in 2011.
Sara Totonchi, Board Advisor
Sara Totonchi is the Executive Director of the Southern Center for Human Rights (SCHR). Good Thinking served under Sara’s leadership of the SCHR project in 2013. Sara leads this nonprofit law firm that provides legal representation to people facing the death penalty, challenges human rights violations in prisons and jails, seeks through litigation and advocacy to improve legal representation for poor people accused of crimes, and advocates for criminal justice system reforms on behalf of those affected by the system in the Southern United States. Sara and her family immigrated to the United States when she was a child, settling in Chicago. She is a graduate of Berry College in Rome, Georgia. Prior to joining SCHR, Sara worked at the Georgia Commission on Family Violence, an organization that employs a coordinated community response to end intimate partner violence. She serves as a Board Advisor.
Jon Bridges, Board Advisor
Jon is Vice President, Customer Experience at Chick-fil-A. He is a graduate of the University of Georgia, has earned his master’s in marketing from Georgia State University, and has attended the Advanced Management Program at Harvard Business School. Good Thinking served under Jon’s leadership of the City of Refuge project in 2012. Jon’s experience and advice has been invaluable to Good Thinking and we are grateful for it. In early 2013, when we were struggling to find means of financial support in order to make Good Thinking a viable social enterprise, Jon’s simple and direct advice led us to switch tactics and find success. “Work through the boards of those nonprofits you hope to serve,” he suggested. “That is where you will find the commitment and resources needed to fund and sustain the valuable work you do.” We followed his advice — and we are now economically self-sustaining.
Ben Friedman, Board Advisor
Since 2000, Ben Friedman has served as partner at Iconologic, a widely respected full-service brand design firm with wide range of local and international client. He attended Georgia Tech where he studied business management in MIS and IT. Friedman and his wife Lea, a graphic designer, live in Atlanta with their son, Andrew and daughter, Caroline. Ben directs Iconologic’s technological operations and management, as well as all interactive strategy and programming. As a past-president of AIGA Atlanta and current board member of the Museum of Design Atlanta (MODA), Ben is perhaps Atlanta’s most ardent supporter of the power of effective creative communication. Ben’s taught at Portfolio Center and develop curriculum at other design communications schools. Ben’s greatest gift is his capacity to listen, synthesize and then deliver cogent, practical advice. It was his advice that lead Good Thinking to alter its business model from full pro bono to a quid pro quo, sliding scale social benefit enterprise. He can turn two hours of talk into three actionable bullet points like no other person serving our organization.
Matt Rollins is partner and creative director at Iconologic where he leads the company’s talented team of designers, brand story tellers and system integrators for such clients as The Coca-Cola Company, International Olympic Committee, Paramount Pictures, Visa and Volkswagen. Matt has been involved in the Olympic movement for over a decade, serving as design director for the Torino 2006 Winter Olympic Games and directing an array of sponsorship campaigns. His local clients include Atlanta Beltline, Atlanta Community Food Bank, Georgia Department of Economic Development, and Literacy Alliance of Metro Atlanta. Matt serves the Boards of The Creative Circus, Good Thinking and Waldorf School of Atlanta. He is a graduate of Roanoke College and Portfolio Center.He is a founding board member of Good Thinking Atlanta and is a source of wisdom, design knowledge and succinct, actionable advice. We are grateful to have him on our advisory board.
Jerry is the retired founder and creative director of StudioBurns of Atlanta. He is a founding board member of Good Thinking Atlanta and regarded as one of the accomplished and respected Atlanta photographers of the past 30 years. He studied and taught at the Art Institute of Atlanta and has served the Atlanta design community in many capacities, including past board member of AIGA Atlanta. Jerry retired from Studio Burns in 2014 and moved with wife Deb to North Carolina but continues to be a source of inspiration and advice to Good Thinking, and especially our pool of volunteer photographers. He is only a phone call away.
Bryan Condra Design
Dreamers, Senior Designer
City of Refuge Designer
Red Nose Studios
GreenLaw Animated PSA
City of Refuge Designer
Daniel Skrok Design
Greenlaw, PSA Director, Designer
Design Brown Designs
SCHR, City of Refuge, Designer
Primal Screen, Co-Founder
CityofRefuge, GreenLaw, GA Appleseed
Drea Besch Productions
Families First, Project Mgr
Eden Landow Writer
GreenLaw, copy editor
Liz Leveille Design
City of Refuge, GA Appleseed, Designer
I Had a Dream, GTA Website, Sr. Designer
Greg Huges Design
City of Refuge. Brochure Designer
I Had a Dream, Sr. Designer
Beaker + Flask Creative
Co R, SCHR, GTA, Web Design
Tin Roof Marketing
GreenLaw, Creative Director
GTA, City of Refuge, Film Maker
SCHR, GA Appleseed, Identity Design
PorterWrite Design Consulting
GA Appleseed, Film Production
Maxey Andress Brand Consulting
City of Refuge Creative Director
Branding Chicks, Creative Circus
SCHR, Project Director
Neil Fried Productions
GA Appleseed, Film Director
Nick Burchelle Photography
C of R, Senior Photographer
Paul Korel Creative
GA Appleseed, Writer
SCHR, copy editor
Ramona Mills Creative
Familes First, Project Mgr
Sarah Lawrence Design
GreenLaw, GA Appleseed, Designer
I Had a Dream, Designer
Fearfully & Wonderfully Made Photography
ARMHC, GreenLaw, photographer
C of R, desinger, identity
ARMCH, GA Appleseed
Tiffani Spann Design
Families First, Designer
Vicki Strull Design
SCHR, ARMHC, GTA
President, Good Thinking Atlanta
AIGA Fellow, former AIGA Atlanta President
Chief Development Officer, City of Refuge, Inc.
Executive Director, Southern Center for Human Rights
Goals & Qualifications
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